Gunawardane, A. M. T.2013-06-212013-06-211998Sri Lanka Journal of Agrarian Studies, :pp.27-38https://dl-harti.nsf.gov.lk/handle/1/149RiceFarmingAgricultural ExtensionImportant Characteristics of the Paddy Farming Sector in Sri Lanka and their implications on Agricultural extension work the role of communication media in the Spheres of Agriculture and Rural Development